Email Developer & Analyst

As an Email Developer & Analyst at Vaibhav Global Ltd (VGL) in Jaipur, Rajasthan, your role will involve coding and executing high-performing email campaigns, SMS, and push notifications while analyzing key performance metrics to optimize future campaigns. **Role Overview:** You will be responsible for: - Developing and deploying responsive HTML email templates across devices and email clients. - Executing daily email, SMS, and push notification campaigns with timely scheduling and accuracy. - Setting up A/B tests to enhance open rates, click rates, and conversions. - Optimizing emails for deliverability, accessibility, and UI/UX practices. **Key Responsibilities:** - Monitor and analyze email, SMS, and push notification performance, focusing on key KPIs. - Provide actionable insights and recommendations based on campaign performance. - Implement segmentation strategies to enhance targeting and engagement. - Collaborate with the marketing team to refine messaging and content based on data trends. - Ensure email templates are compatible with major email clients and stay updated with email deliverability best practices. - Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations. - Troubleshoot and resolve email rendering issues and technical glitches. **Qualifications & Skills:** - 1-3 years of experience in email development, marketing automation, or similar roles. - Strong knowledge of HTML, CSS, and email coding best practices. - Experience with email marketing platforms like SFMC, Klaviyo, Iterable, Attentive is desirable. - Understanding of SMS and push notification marketing. - Proficiency in Google Analytics, UTM tracking, and performance reporting. - Strong analytical skills to interpret data and optimize campaigns. - Ability to manage multiple campaigns simultaneously in a fast-paced environment. In addition to the above, Vaibhav Global Ltd is committed to sustainable business practices and environmental initiatives, including the "Your Purchase Feeds." program that provides meals to children in need. The company also encourages employees to engage in charitable causes. Joining VGL offers you: - Competitive salary and benefits package. - Opportunities for professional growth and development. - A dynamic and collaborative work environment. - The chance to be part of a growing e-commerce platform with a global customer base. - Work-life balance with flexible working options. As the Email Developer & Analyst, you will report directly to the Head of Email Marketing at VGL Group. Please note that this is a full-time onsite position based in Jaipur, Rajasthan with a yearly compensation of 4,00,000 INR.,