Email Developer & Analyst

As an Email Developer & Analyst at Vaibhav Global Ltd (VGL) based in Jaipur, Rajasthan, your primary responsibility will be to code and execute high-performing email campaigns, SMS, and push notifications. You will play a crucial role in analyzing key performance metrics to enhance and optimize future campaigns for maximum effectiveness. Your key roles and responsibilities will include: Campaign Development & Execution: - Developing and deploying responsive HTML email templates that are compatible across various devices and email clients. - Executing daily email, SMS, and push notification campaigns with a focus on timely scheduling and accuracy. - Setting up A/B tests to improve open rates, click rates, and conversions. - Ensuring emails are optimized for deliverability, accessibility, and adhere to best UI/UX practices. Performance Analysis & Optimization: - Monitoring the performance of email, SMS, and push notification campaigns by analyzing key KPIs like open rates, CTR, conversions, and unsubscribe rates. - Providing actionable insights and recommendations based on campaign performance data. - Implementing segmentation strategies to enhance targeting and engagement. - Collaborating closely with the marketing team to refine messaging and content based on data trends. Technical & Compliance Management: - Ensuring email templates are compatible across major email clients such as Gmail, Outlook, and Apple Mail. - Staying updated with email deliverability best practices including SPF, DKIM, DMARC, etc. - Maintaining compliance with GDPR, CAN-SPAM, and other email marketing regulations. - Troubleshooting and resolving email rendering issues and technical glitches. To excel in this role, you should possess: - 1-3 years of experience in email development, marketing automation, or a similar role. - Strong knowledge of HTML, CSS, and email coding best practices. - Experience with email marketing platforms like SFMC, Klaviyo, Iterable, Attentive is desirable. - Understanding of SMS and push notification marketing. - Proficiency in Google Analytics, UTM tracking, and performance reporting. - Strong analytical skills to interpret data and optimize campaigns. - Ability to manage multiple campaigns simultaneously in a fast-paced environment. In return, you can expect: - Competitive salary and benefits package. - Opportunities for professional growth and development. - A dynamic and collaborative work environment. - The chance to be part of a growing e-commerce platform with a global customer base. - Work-life balance with flexible working options. This position will report directly to the Head of Email Marketing at VGL Group, and it offers a yearly compensation of 4,00,000. If you are a proactive and analytical individual with a passion for optimizing email campaigns, this role at Vaibhav Global Ltd could be the perfect fit for you.,