Ecommerce Specialist

Role & responsibilities

This role is for an experienced Ecommerce Specialist who will own and optimize Hot Fuegos online sales ecosystems across websites, marketplaces, and paid channels. You will manage day-to-day ecommerce operations, improve conversion rates, and implement data-led growth initiatives for Hot Fuego and its clients in global markets. You will collaborate with digital marketers, developers, designers, and client teams to ensure a seamless, high-performing ecommerce experience end to end.

Preferred candidate profile

• Ecommerce Strategy & Execution
  oDevelop and execute ecommerce growth strategies for brand websites and marketplaces (e.g., Shopify, WooCommerce, Amazon, etc.). o Own key ecommerce KPIs including traffic, conversion rate, average order value (AOV), cart abandonment, and repeat purchase rate. o Collaborate with marketing leadership to align ecommerce initiatives with overall business and campaign goals.
• Store Management & Operations
  o Manage product catalogs, listings, pricing, promotions, and inventory visibility across all ecommerce platforms. o Coordinate with operations and logistics teams to ensure smooth order processing, fulfillment, and returns. o Monitor site functionality, checkout flows, and payment gateways; coordinate fixes with tech teams to minimize friction and downtime.
• Conversion Rate Optimization & UX
  o Analyze user behavior (funnels, heatmaps, on-site search, drop-off points) to identify opportunities for UX and CRO improvements. o Plan and run A/B tests on key pages (product pages, cart, checkout, landing pages) to increase conversion and revenue per session. o Work with designers and content teams to ensure product pages are persuasive, on-brand, and mobile-first.
• Performance Marketing & Traffic Growth
  o Partner with performance marketing teams to optimize traffic from Meta, Google, YouTube, marketplaces, and affiliate channels for ecommerce goals. o Implement merchandising, cross-sell and upsell strategies to lift AOV and customer lifetime value (CLV). o Support retention and remarketing initiatives via email, SMS, push, and retargeting campaigns focused on driving repeat purchases.
• Analytics, Reporting & Optimization
  o Track and report ecommerce performance using tools such as Google Analytics, Google Tag Manager, and platform dashboards. o Build and maintain ecommerce performance dashboards with clear insights and actionable recommendations. o Use data to continuously refine product mix, pricing, campaigns, and onsite experience to hit revenue and profitability targets.
• Cross-Functional & Client Collaboration
  o Work closely with creative, content, performance marketing, and client strategy teams to execute integrated ecommerce campaigns. o Participate in client calls, reviews, and presentations to share ecommerce insights, performance updates, and growth opportunities. o Stay on top of platform updates, ecommerce trends, competitors, and best practices to keep Hot Fuego and its clients ahead of the curve.

Who You Are
• 58+ years of ecommerce or digital marketing experience, with strong hands-on ownership of online stores and sales funnels. • Proven track record managing ecommerce platforms such as Shopify, WooCommerce, Magento, or marketplace backends. • Strong understanding of ecommerce KPIs, CRO, web analytics, and end-to-end funnel optimization. • Experience working with performance marketing, SEO, merchandising, and retention channels as they relate to ecommerce revenue. • Highly comfortable with data—able to translate numbers into clear actions and communicate insights to both technical and non-technical stakeholders. • Organized, detail-oriented, and proactive with a bias for execution and continuous improvement.