E-commerce Performance Marketing Manager

Role & responsibilities

Marketplace Performance & Optimization (Amazon & Flipkart)

• KPI Management:

  Own key metrics (ROAS, ROI, ACOS, sales, profitability) across both platforms.

• Campaign Execution:

  Plan and optimize paid campaigns (Sponsored Products, Brands, Display) for growth and efficiency.

• Listing & SEO:

  Collaborate with content team to optimize listings for visibility and conversions.

Direct-to-Consumer (D2C) Platform Development & Growth

• Strategy:

  Drive go-to-market, CRO, and retention for the brands e-commerce site.

• Channel Management:

  Launch and manage key D2C channels (Google Ads, Meta, Email) with a focus on high-ROI, low-cost tactics like SEO and automation.

• Analytics:

  Set up performance tracking (GA, Tag Manager) to optimize user journeys and LTV.

Strategy, Leadership & Budget Management

• Budgeting:

  Strategically allocate a lean marketing budget across D2C and marketplaces for max ROI.

• Team Alignment:

  Coordinate cross-functional teams to drive key marketing KPIs.

• Experimentation:

  Promote data-driven A/B testing and innovation across all channels.

Qualifications & Skills

• Experience:

  2-3 years of hands-on experience in E-commerce Marketing, with significant experience managing paid campaigns on major Indian marketplaces (Amazon Seller Central/Ads, Flipkart Ads).

• Data Proficiency:

  Exceptional analytical skills and fluency in performance marketing metrics (ROAS, ROI, CPA, LTV). Proven ability to translate data into clear, actionable strategies.

• Platform Knowledge:

  Strong understanding of the D2C ecosystem, including experience with a major e-commerce platform (e.g., Shopify).

• Budgeting:

  Demonstrated ability to achieve aggressive growth targets within a limited marketing budget.

• Soft Skills:

  High ownership,self-starter mentality, and excellent cross-functional communication skills.