E-Commerce & Omnichannel Growth Manager

Company Overview

The company engages in the business of e-commerce, trading, distribution, and retail of consumer products across sectors such as pet care, beauty, personal care, lifestyle, and general merchandise. The company operates through digital platforms, online marketplaces, direct-to-consumer channels, wholesale distribution, and also undertakes import and export activities across domestic and international markets.

Role Overview -

Key Responsibilities

Business Strategy & Growth

• Develop and execute growth strategies to expand market share.
• Identify and pursue new business opportunities, alliances, and distribution partnerships across India and global markets.
• Build data-driven strategies for profitability and sustainable growth.
• Oversee new product development from concept to commercialization.

Product & Market Development

• Lead the full product lifecycle - ideation, sourcing, design, branding, pricing & launch.
• Collaborate with manufacturing partners to ensure quality, safety, and innovation.
• Conduct market and competitor analysis to identify trends and technologies.
• Use analytics to track performance, consumer behavior, and marketing impact.
• Guide pricing, assortment, and inventory planning through data insights.
• Establish feedback systems from customer insights to refine strategies.

Retail Marketplace Management (Online & Offline)

• Oversee sales across D2C platforms, marketplaces, and retail channels.
• Lead website strategy, user experience, and digital customer journeys.
• Optimize marketing funnels and conversion metrics with marketing teams.
• Ensure consistent brand, pricing, and service standards across channels.
• Supervise logistics, warehousing, and customer service for seamless operations.
• Responsible for managing and increasing the sales through Institutional Customers (B2B).

Brand & Community Development

• Maintain brand consistency, tone, packaging standards, and design guidelines across platforms.
• Build a loyal community through engagement and advocacy programs.

Leadership & Collaboration

• Lead and mentor cross-functional teams across business development, operations, marketing, and logistics.
• Collaborate with the leadership team to align the Company's strategy with group goals.
• Foster a culture of performance, accountability, and continuous improvement.

Business Development & Partnerships

• Forge partnerships with relevant brands, distributors, and international suppliers.
• Collaborate with communities, clinics, and influencers for advocacy.
• Negotiate and manage contracts, vendor relations, and strategic alliances.

Qualifications & Experience

• Mandatory experience with E-commerce websites such as Amazon, Shopify, Flipkart, Myntra, etc.
• 5+ years of experience in e-commerce management, operations, or product management (preferably in pet care, beauty wellness, consumer tech, or D2C/e-commerce).
• Proven track record of launching or scaling consumer products.
• Expertise in strategic planning, operational execution, and data-driven decisions.
• Strong leadership, communication, and stakeholder management skills.
• MBA or equivalent in Business, Marketing, or Operations preferred.