E Commerce Executive

Role & responsibilities

Role: eCommerce Executive Product Listing & A+ Catalogue

Purpose of the Role

To manage, optimize, and enhance product listings across eCommerce marketplaces and brand websites by ensuring accurate content, high-quality visuals, SEO optimization, and effective A+ / Enhanced Brand Content to drive conversions and brand consistency.

Key Responsibilities

1. Product Listing Management

• Create, upload, and manage product listings across marketplaces (Amazon, Flipkart, Myntra, Ajio, Nykaa, etc.) and D2C platforms.
  
• Ensure accuracy of product titles, descriptions, bullet points, specifications, pricing, and variations (size, color, pack, etc.).
  
• Maintain compliance with platform-specific listing guidelines and policies.
  
• Regularly audit listings to identify errors, suppression, or content gaps and resolve them promptly.
  

2. A+ Content / Enhanced Brand Content (EBC)

• Plan, create, and manage A+ content to improve product storytelling and conversion rates.
  
• Coordinate with graphic designers and content writers for banners, infographics, and lifestyle images.
  
• Ensure A+ modules are aligned with brand guidelines, keywords, and customer pain points.
  
• Upload, test, and optimize A+ content as per marketplace standards.
  

3. SEO & Keyword Optimization

• Conduct keyword research for product titles, bullet points, backend search terms, and A+ content.
  
• Optimize content to improve organic visibility, ranking, and discoverability.
  
• Track keyword performance and update listings based on trends and analytics.
  

4. New Product Launches

• Manage end-to-end catalog setup for new product launches.
  
• Ensure timely creation of listings, A+ content, and media assets before go-live.
  
• Conduct post-launch audits to ensure accuracy and performance readiness.
  

5. Continuous Optimization

• Analyze customer reviews, Q&A, and competitor listings to improve content quality.
  
• Perform A/B testing (where applicable) on titles, images, and A+ modules.
  
• Implement best practices to improve conversion rates and reduce returns.
  

Required Skills & Competencies

• Strong understanding of eCommerce marketplaces and catalog systems
  
• Knowledge of A+ Content / EBC creation
  
• SEO & keyword research skills
  
• Attention to detail and data accuracy
  
• Basic understanding of analytics tools (Amazon Brand Analytics, Seller Central, etc.)
  
• Coordination and project management skills
  
• Proficiency in MS Excel / Google Sheets

Preferred candidate profile

• Bachelors degree in Marketing, Business Administration, E-commerce, or a related field.

• 14 years of hands-on experience

  in eCommerce catalog management, product listing, and A+ / Enhanced Brand Content.

• Strong working knowledge of

  Amazon Seller Central / Vendor Central

  and other marketplaces such as Flipkart, Myntra, Nykaa, Ajio, or D2C platforms.
• Practical understanding of

  A+ Content / EBC modules

  , content structuring, and brand storytelling.