Director of Growth & User Acquisition | Consumer Apps

You will be responsible for leading the growth, retention, and acquisition strategies for B2C Apps. Your role will focus on driving app acquisition, growth, and retention with a minimum of 12+ years of experience in digital product acquisition. You must have a proven track record of driving acquisition, engagement, retention, churn reduction, and conversion for large-scale consumer apps. Additionally, you should have experience in team leadership and cross-functional collaboration across product, tech, and marketing departments. Your core skills should include expertise in mobile app analytics, funnel optimization, A/B testing, growth experimentation, customer insight generation, marketing automation tools, and dashboarding for KPI visibility. It is essential to have a deep understanding of app store optimization (ASO) and familiarity with AI-based marketing tools. **Qualifications Required:** - Minimum 12+ years of experience in app acquisition, growth, and retention of digital products - Proven track record of driving acquisition, engagement, retention, churn reduction, and conversion for large-scale consumer apps - Team leadership experience and cross-functional collaboration across product, tech, and marketing departments - Expertise in mobile app analytics, funnel optimization, A/B testing, growth experimentation, customer insight generation, marketing automation tools, and dashboarding for KPI visibility - Deep understanding of App store optimization (ASO) - Familiarity with AI-based marketing tools The company is known for its top rankings in B2C Apps. The offered CTC breakup will be 80% fixed and 20% variable, as per company policy.,