Director of Growth Marketing

Role Overview:

strategic, data-driven Director of Growth Marketing

Key Responsibilities:

• Translate business objectives into effective demand generation strategies and multichannel marketing plans
• Plan, execute, and optimize integrated campaigns using digital, ABM, SEO, content, webinars, and outbound programs
• Use persona research, market insights, product positioning, and buyer intent data to align messaging across channels
• Manage the complete marketing funnel, optimize conversion rates, and grow high-quality sales pipeline
• Collaborate with sales teams to align lead scoring, qualification, and handoff processes
• Own and oversee content creation aligned with pain points and needs of Ideal Customer Profiles (ICPs)
• Monitor campaign execution, track timelines, budgets, and cross-functional dependencies
• Leverage analytics to measure campaign ROI, identify performance gaps, and drive continuous improvement
• Lead and mentor a small team of marketers and BDRs, while partnering closely with a centralized marketing team
• Optimize internal processes for campaign delivery, efficiency, and scalability
• Work cross-functionally with product, sales, enablement, and ops to ensure campaign alignment and execution

Who You Are:

• 10+ years in B2B tech marketing; 4+ years working with US-based SaaS companies
• Proven track record in

  pipeline generation

  through full-funnel marketing programs
• Strong balance of

  strategic thinking and execution

  capability
• Data-driven and analytical with deep understanding of performance metrics and conversion funnels
• Skilled in managing cross-functional teams and driving alignment between marketing and sales
• Experienced in mentoring small marketing and BDR teams
• Entrepreneurial, resourceful, and creative problem solver
• Comfortable working 3PM1AM IST (US EST hours) to align with client stakeholders