Job
Description
Dynamic Yield, a Mastercard company, provides value-added services by leveraging expertise, data-driven insights, and precise execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets and proprietary technologies to deliver powerful strategic insights and recommendations to a diverse global customer base spanning banking, payments, retail, and restaurants. We are seeking a Director Marketing Services - Advisors & Consulting Services to lead the development and implementation of marketing strategies and campaigns for our clients. In this role, you will leverage customer data to provide deep direct marketing expertise across various channels, continuously evaluating campaign results to optimize marketing performance and drive significant client impact. Roles and Responsibilities As a Senior Managing Consultant, Marketing Services, you will: Client Impact: Lead complex client engagements across a range of industries and problem statements. Build and lead the development of comprehensive marketing strategies and campaigns for regional and global clients by integrating technology and data. Own senior client relationships, ranging from mid-level to C-suite executives, serving as a trusted business advisor. Generate enthusiasm for the Mastercard team and our recommendations, ensuring client buy-in and success. Team Collaboration & Culture: Guide the project delivery team through complex problem-solving to arrive at business-focused solutions and recommendations that drive client value. Motivate the team to produce superior quality deliverables, fostering a collaborative and inclusive environment for all levels. Own relationships with internal Mastercard stakeholders, including Product and Business Development, to scope projects, create relevant solutions for clients, and build the firm's intellectual capital. Provide invaluable marketplace perspectives and insights to both clients and internal teams. Lead on-the-job training, coaching, and mentorship for direct reports and other team members. Understand various marketing specializations and the interrelationships between these areas to ensure holistic solutions. Qualifications Basic Qualifications: Education: Undergraduate degree with relevant work experience. Marketing & Campaign Expertise: Work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, or direct response marketing. Leadership & Client Management: Experience coaching and leading teams across large, strategic engagements with third parties. Experience leading vendor and senior client relationships. Business Acumen: Deep knowledge of business KPIs, financials, and organizational leadership. Business Development: Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities. Thought Leadership: Experience generating new knowledge or creating innovative solutions, with the ability to provide industry perspectives and thought leadership. Project Management: Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment. Software Proficiency: Advanced Word, Excel, and PowerPoint skills. Communication: Ability to communicate effectively in English and the local office language (if applicable). Eligibility: Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs. Preferred Qualifications: Additional Marketing Experience: Further marketing experience in one or more of the following: marketing and campaign experience from an agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, or print production management. Global Supply Chain: Experience in Global Supply Chain Management (GSM), including sourcing new suppliers and assessing third-party production vendors. Data Visualization: Experience with data visualization tools ( e.g., Tableau, Power BI ). Implementation & Impact Measurement: Experience leading the delivery and implementation of complex solutions and measuring their impact on clients businesses. Industry & Tech Expertise: Relevant industry expertise and/or experience in product, sales, or marketing technology. Advanced Degree: MBA or Master's degree with a specialization in marketing or digital (not required, but a plus).
