Job
Description
At Lilly, we are committed to uniting caring with discovery to enhance the quality of life for individuals worldwide. As a global healthcare leader headquartered in Indianapolis, Indiana, our dedicated employees strive to develop and introduce life-changing medications, advance the understanding and management of diseases, and contribute to our communities through philanthropic efforts and volunteerism. Our approach prioritizes people and their well-being, and we are in search of individuals who share our passion for improving lives globally. We are currently looking for an experienced, innovative, and results-driven Director of Marketing to oversee our Cardio-Metabolic Health portfolio in India. This role entails developing and implementing long-term marketing strategies, ensuring operational excellence across various marketing initiatives, including brand management, launch preparedness, field team alignment, and customer-centric programs. The Director will lead a high-performing marketing team and collaborate with Sales, Medical Affairs, Regulatory, Market Access, and Global teams to drive sustainable growth, impactful product launches, and improved patient outcomes. Key Responsibilities: Strategic Brand Leadership: - Develop and own the marketing strategy for the therapeutic area/portfolio in India, in alignment with global and regional strategies. - Translate corporate objectives into actionable multi-brand marketing plans and go-to-market strategies. - Identify growth opportunities by analyzing market trends, competitive intelligence, and customer insights. - Provide strategic guidance to establish unique brand positioning, customer segmentation strategies, and value propositions. Integrated Brand Planning & Execution: - Supervise the annual brand planning process, including budgeting, resource allocation, and performance tracking. - Approve marketing strategies for all brands within the portfolio, evaluate ROI, and align with financial forecasts. - Monitor brand health metrics, market share, and campaign effectiveness through robust tracking and analytics. New Product Launch Excellence: - Lead end-to-end launch strategies for new products, from opportunity assessment to commercial execution. - Ensure cross-functional teams are prepared for launch, fostering agility, alignment, and execution discipline. - Develop launch playbooks and internal capabilities for consistent excellence in go-to-market plans. Commercial Effectiveness & Field Alignment: - Collaborate with Sales Leadership to translate brand strategy into field force actions, reviewing sales plans and resource deployment. - Enhance field force capability through training strategies in partnership with L&D and Medical Affairs. - Support field coaching, messaging consistency, and performance evaluations. Customer & Stakeholder Engagement: - Define the customer engagement strategy for key stakeholders such as HCPs, KOLs, pharmacists, and institutions. - Establish and expand omnichannel engagement programs, strengthen partnerships through congresses, speaker engagements, and digital platforms. - Cultivate relationships with KOLs and patient advocacy groups to support disease awareness and access programs. Cross-functional Leadership: - Act as the primary marketing liaison with Global, Regional, Medical, Regulatory, Market Access, Legal, and Supply Chain teams. - Represent the marketing function in strategic planning forums, business reviews, leadership councils, and compliance reviews. - Drive alignment across cross-functional teams to facilitate the seamless execution of strategic initiatives. Team Development & Leadership: - Lead, mentor, and develop a high-performing marketing team, fostering a culture of ownership, agility, and collaboration. - Provide career development opportunities, succession planning, and performance coaching across the team. - Encourage cross-brand knowledge sharing and initiatives to enhance marketing capabilities. Compliance & Governance: - Advocate for compliance and ethical marketing practices, ensuring all activities adhere to internal policies and local/global regulations. - Collaborate with Compliance and Legal teams to ensure promotional content and engagement strategies comply with regulatory frameworks. Qualifications & Experience: - Bachelor's degree in Science/Pharmacy; MBA, M. Pharm or relevant advanced degree preferred. - 12-15 years of experience in pharmaceutical marketing, including leadership and portfolio ownership. - Demonstrated success in brand management, product launches, and leading cross-functional teams. - Proficiency in strategic decision-making, analytics, and customer-centric innovation. - Strong leadership skills with the ability to influence senior stakeholders and global teams. - Experience in Digital/consumer marketing preferred, along with Healthcare industry experience. Core Competencies: - Strategic Thinking & Business Acumen - Execution & Operational Excellence - Inspirational Leadership & Team Development - Customer-Centric Mindset - Cross-Functional Collaboration & Influence - Change Management & Agility - Analytical and Data-Driven Decision Making - Communication & Stakeholder Management - Proficiency with digital tools, CRM, MS Excel, PowerPoint, and market analysis platforms Travel Requirements: - Willingness to travel up to 30% (domestic/international) as needed by business requirements. - Availability for evening/weekend engagements, external meetings, or congresses. Lilly is committed to promoting diversity and inclusivity in the workplace, ensuring individuals with disabilities have equal opportunities during the application process. If you require accommodation to apply for a position at Lilly, please complete the accommodation request form for further assistance. Please note that this accommodation request is specifically for the application process, and any other inquiries may not receive a response. #WeAreLilly,
