Digital & Social Media Specialist Communication

Job Description

You are an expert in digital and social media and enthusiastic about technology You like to approach social media campaigns holistically and know that powerful content is only the beginning This new role is a key part of bringing our corporate and local messages, brand stories and campaigns to life. Infineon is looking for a passionate individual to evolve this role, drive effective social media and digital messaging. As part of the Corporate Communications team in India you will work cross-functionally and support a strategic approach in recommending the optimal messaging and digital assets and executing the plan through our regional and global social media channels. Job Description Implement and drive communication concepts and campaigns on social media and in the digital area in India in close collaboration with the Corporate and Marketing Communications teams. Take over the (paid and organic) content management from the idea to the playout, manage and optimize social media messages and campaigns working closely with the Corporate Marketing Communications teams, and other relevant stakeholders (eg Managing Director) to jointly develop and execute an overall social media strategy. Identify relevant stories that prove our corporate brand messages and develop creative state-of-the-art social media formats for it, adhering to Infineon s brand guidelines; responsible for publishing the final content on the platforms. Analyze digital and social media key figures, create reports and derive learnings from them. Assist in budget allocation, paid media cadence and timing to execute the strategy. Ensure that campaigns and projects are developed and successfully completed on time. You are best equipped for this task if you have: A degree in ( digital) marketing , communications , economics , or related field. 1-2 years of experience in digital and social media incl. content planning on several channels, creative organic storytelling, and paid advertising as we'll as performance monitoring. Experience creating content , both written and digital (images, photos, videos, etc) Knowledge of current social media landscape , different channels, content features. Excellent communication skills - verbal and written - comfortable in a team environment. Very good knowledge of the English language , both written and spoken. Exceptional ability to work cross-functionally and collaboratively.