Digital Mktg Advisory Senior Analyst

 About The Role  

Skill required: Marketing Operations - Web Content Management

Designation: Digital Mktg Advisory Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Digital Solutions Specialist helps maintain & ensure optimum performance of the assigned digital products for the PU - including driving continuous improvement, data quality checks and access control. This role works in partnership with users in the PU, digital product managers, product owners, I&E to ensure that user stories from the PU are built into the backlog and deployed appropriately in market - in line with overall digital needs and agreed eco-system for the PU. As the business requirement and digital eco-system evolves, the Digital Product Specialist also helps identify the need for new products/migration to alternate solution/discontinuation of existing product in markets in the PU. TThis role is the product owner for digital application, customer offer tools, and system application platforms responsible for the stability, enhancements, and performance of the application. Drives application product evolution to be competitive in advancing our digital agenda and growth of the business. Ensures the application meets the needs of our customers, internal compliance standards, and beyond a minimal viable product creating a positive user experience and assurance of transactional continuity towards achieving customer and operational excellence

What are we looking for? Experience Digital system deployment experience Process simplification experience
Skills:

Understanding of Agile work practices, Analytics, Change implementation planning and management, Continuous Improvement CompetenciesDigital Fluency – Mastery Delivers an effortless customer experience – Mastery Analytical thinking – Skillful Education University degree OR equivalent desirable

Roles and Responsibilities:

Understand business requirements and role of digital portfolio in the same Assure the systems operate well and user experience is satisfied End to end product ownership of application input & output performance Accountable for the stability of Customer and O2C transactional effectiveness Accommodate expansion of application with new customers, customer offers, and promotions Monitor and work with key stakeholders to drive usage of the digital product as intended Provide data analytics and insights emerging from the application to drive decision making and interventions Work with users to develop and maintain prioritised back-log of user stories for the assigned digital products Work with relevant stakeholders - Product Owners, I&E etc. to deploy agreed user stories in the form of product features Ensure optimum functioning of digital product through appropriate escalation and resolution through I&E/assigned technical resources Conduct regular data quality to ensure accurate representation and decision making Understand guidelines(IT&S, Digital security), financial frameworks and processes to recommend the right approach for delivering the required solution Maintain compliance requirements like access control, PII and cyber-security checks
 Qualification Any Graduation