Digital Media Senior Account Executive

Job Description for Senior Account Executive, Digital Media

JOB TITLE Senior Account Executive, Digital Media

SERVICE LINE Digital

REPORTS TO Senior Account Manager

LOCATION India

EMPLOYMENT TYPE Permanent Full Time Position

Company Background & Overview

Gutenberg is an integrated digital marketing communications firm headquartered in New York, with

offices in the US, UK, India, and Singapore. With 20 years of experience building meaningful visibility,

we help brands tell their stories with impact, to their target audiences, by leveraging our expertise in

Public Relations, Content, Social Media and Digital Marketing. To learn more about Gutenberg, visit

us at www.thegutenberg.com

Summary and Overview of the Position

As a Senior Digital Executive, you will have the opportunity to work across markets such as US, UK,

Singapore, and India and will be responsible for developing and executing plans in line with

Gutenberg’s growth trajectory.

The Senior Digital Media Executive would be instrumental in developing social media plans

relevant to the local communities based on client needs and understanding the cultural boundaries.

Overall, should have an innovative approach to communication that includes creative solutions.

If you are a self-starter, proactive, someone who looks to take initiative, and can thrive in a young,

entrepreneurial environment, this role will be most suited for you, as you develop and grow your

expertise multi geographically.

Primary responsibilities include but are not restricted to the following.

 Client Servicing:

• Digital campaign creation and execution, diverting traffic, follow-ups, reporting on

a regular basis.

• Liaison with clients on a day-to-day basis to build and sustain strong and long-

lasting relationships.

• Accountable for client satisfaction and must ensure any issues or conflicts or

complex situation are immediately brought to the attention of your reporting

manager/team.

• Maintain and develop client’s presence on social media and seek new

opportunities and suggest initiatives to improve the experience on social media

channels

• Responsible for ensuring all processes are adhered to and documentation related

to clients’ accounts are up to date and maintained in a timely manner.

 Knowledge sharing:

• Explore new measurement tools that are external and make a recommendation to

the internal team

• Knowledge resource for clients and client’s competitive landscape, Digital Media

strategy used by the competition.

• Propose and implement new digital ideas and product offerings

• Help internal team members on some of the best practices

• Stay current with social media trends and tools

 Additional responsibilities:

• Exhibit strong organizational skills, the ability to meet tight deadlines without

compromising quality while juggling multiple channels of activity and a

demonstrated ability to work independently, managing own time, and prioritizing

effectively.

• Other responsibilities that may be assigned from time to time as required.

Knowledge, Skills and Abilities

We would like our ideal candidate to be someone who can demonstrate or possesses the

following:

• Master’s or bachelor’s degree in Marketing/Advertising.

• 2-4 years of experience working with clients at a digital media agency, marketing firm,

media outlet.

• Project management experience in leading client initiatives is preferred

• Effective communication skills to collaborate across teams, and clients seamlessly.

• Good working knowledge of contemporary digital media and its operations.

• Ability to take initiative, learn and work without constant supervision.

• Exceptional team player.

• A creative mindset

Leadership / Cultural Competencies

Although not a requirement, we are interested in candidates that have or identify with the

following characteristics:

• Is a self-starter and proactive, who looks to take initiative.

• Does not need a lot of hand holding, and can thrive in a young, entrepreneurial

environment.

• Looks to ask questions/has a spirit of inquiry.

• Ability to think strategically.

• High-energy individual with strong work ethic, high expectations for performance, and

who can lead by example.

• Interpersonally savvy, relates well to people throughout the organization.

• Committed to building strong teams, looks to develop solid relationships and elicit

collaboration.