Digital Media Planner

• Develop and implement digital media strategies based on campaign objectives, target audience, and market trends.
• Select appropriate digital platforms (e.g., social media, search, display, video, native, programmatic) to deliver campaigns effectively.
• Plan, budget, and forecast media spend across platforms like Google Ads, Meta Ads, YouTube, LinkedIn, DSPs, etc.
• Collaborate with creative, analytics, and client servicing teams to ensure alignment of media and messaging.
• Negotiate with publishers and platforms to secure optimal placements and rates.
• Monitor campaign performance in real-time and suggest optimization strategies.
• Analyze data using tools like Google Analytics, Meta Business Manager, DV360, etc., to generate post-campaign reports.
• Present media plans and performance reports to internal stakeholders and/or clients.
• Stay updated on digital marketing trends, tools, and innovations.

Required skills

• Proficiency in Excel, Google Sheets, and reporting/analytics tools.
• Excellent analytical, presentation, and project management skills.
• Ability to handle multiple campaigns simultaneously under tight deadlines.

Job Type: Full-time

Pay: ₹65,000.00 - ₹70,000.00 per month

Work Location: In person