Marketing Executive - LSM/QSR

• Plan and execute localized marketing strategies tailored to individual store or regional needs.
• Identify community engagement opportunities, such as events, sponsorships, and partnerships with schools, clubs, and local organizations.
• Drive footfall to retail stores through promotions, activations, and outreach programs.
• Work with store managers to understand specific business needs and customize campaigns accordingly.
• Manage local advertising channels, including outdoor, flyers, local radio, newspapers, and geo-targeted digital ads.
• Coordinate in-store events, product launches, and seasonal promotions.
• Build and maintain relationships with local vendors, influencers, and marketing partners.
• Monitor and analyze LSM campaign performance; report on ROI, footfall impact, and customer engagement.
• Collaborate with the central marketing team to align LSM activities with the brand’s overall strategy.
• Ensure brand consistency across all local campaigns and store-level touchpoints.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance

Work Location: In person