Digital Media Marketing Manager (Hotel & Resort Paid Media)

Digital Media Marketing Manager (Hotel & Resort Paid Media)

Role Overview

Digital Media Marketing Manager

Responsibilities

• Google Ads Management

• Plan, execute, and optimize paid search and display campaigns to drive bookings and visibility.
• Monitor ROAS, CPC, CTR, conversions, and adjust bids and targeting accordingly.

• Paid Social Media Campaigns

• Manage and scale paid campaigns on platforms like Meta, Instagram, TikTok, LinkedIn, etc.
• Handle budget allocation, audience segmentation, creative performance, and campaign optimization.

• Tagging & Tracking (Google Tag Manager)

• Configure and maintain tags to support accurate conversion tracking and attribution across web and ad platforms.
• Collaborate with IT or dev teams as needed to implement tracking solutions.

• Analytics & Reporting (Google Analytics)

• Monitor campaign impact on website behavior—traffic sources, conversions, user journeys, etc.
• Generate insights to optimize campaign tactics.

• Dashboarding (Looker Studio / Google Data Studio)

• Build interactive dashboards to visualize performance metrics, trends, and KPI progress in real time.
• Share insights with stakeholders and adjust strategies using data.

• Collaboration & Strategy

• Work cross-functionally with creative, content, and marketing teams to ensure aligned messaging and branding.
• Conduct competitive analysis and recommend media channel shifts or optimizations.

Qualifications

• Education & Experience

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of hands-on experience in digital/paid media management, especially in hospitality or travel verticals.

• Technical Skills

• Google Ads: campaign creation, optimization, performance measurement.
• Paid Social: hands-on with platforms like Facebook Business Manager, LinkedIn Ads, etc.
• Google Tag Manager: tag setup, troubleshooting, event tracking.
• Google Analytics (GA4): data tracking, analysis, conversion funnel assessment.
• Looker Studio: dashboard creation, data visualization, KPI reporting.

• Certifications (preferred)

• Google Ads Certification (Search, Display, or both).
• Google Analytics Individual Qualification (GAIQ).

• Soft Skills & Traits

• Strong analytical thinking and problem-solving skills.
• Excellent communication—ability to translate data insights into clear, actionable recommendations.
• Creativity in campaign ideation and messaging.
• Time management and ability to juggle multiple campaigns.