Digital marketing Trainee

Trainee - Digital Marketing ((Social, Search and PPC)

Role Description

We are seeking a highly motivated PPC Trainee to join our digital marketing team. In this entry-level role, you will gain hands-on experience managing pay-per-click advertising campaigns across multiple platforms, learning how to optimize ad performance, and developing data analysis and campaign management skills. This is a fantastic opportunity for someone looking to start their career in paid digital advertising and grow within a dynamic, data-driven environment.

Key Responsibilities:

• Assist in the setup, management, and optimization of PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, LinkedIn, etc.)
• Conduct keyword research and analysis to identify opportunities for campaign optimization
• Monitor and analyze campaign performance, providing regular reports on key metrics (CTR, CPC, CPA, ROI) using tools like Google Analytics, Google Ads, and third-party tracking tools
• Support the creation of ad copy, headlines, and landing pages to enhance ad performance
• Assist in bid management and budget tracking to maximize campaign efficiency and return on investment (ROI)
• Collaborate with the design and content teams to develop creative assets for PPC campaigns
• Stay up-to-date with industry trends and updates in PPC platforms to ensure campaigns are leveraging the latest features and best practices
• Perform competitor analysis to identify gaps and opportunities in the PPC landscape
• Learn how to manage and optimize retargeting campaigns to improve customer acquisition
• Assist in A/B testing of ad variations and landing pages to drive performance improvements
• Provide administrative support for the PPC team as needed

Requirements:

• Bachelor's degree in Marketing, Business, Data Science, or a related field is preferred
• Strong interest in digital marketing, with a focus on PPC advertising, any DM certification is preferred
• Basic knowledge of Google Ads, Bing Ads, and other PPC platforms is a plus
• Analytical mindset with a passion for numbers and data interpretation
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting
• Strong written and verbal communication skills
• Ability to multitask, prioritize, and manage time effectively
• Eagerness to learn and adapt to new tools and techniques in a fast-paced environment
• Detail-oriented and results-driven with a focus on continuous improvement
• Shift -EST hours (7:30 PM to 4:30 AM).