Digital Marketing Strategist

As a Digital Marketing Strategist at Umbrella Aegis, you will play a crucial role in blending AI with Human Intelligence to deliver innovative marketing and design solutions. Your primary responsibility will involve developing strategic campaign ideas and collaborating with the creative team to bring them to life. It is essential to have a forward-thinking approach while ensuring that the campaigns are aligned with the brand's objectives and are performance-driven. Your key responsibilities will include: - Strategic Ideation: Create campaign ideas and digital-first concepts for various marketing initiatives. - Execution Oversight: Collaborate with internal creative teams to ensure the successful execution of ideas. - Performance Focused: Develop strategies that are ROI-driven and measurable. - Cross-Functional Coordination: Work with account managers and clients to align marketing efforts with brand goals. - Trend Spotting: Stay updated on digital trends, social platform updates, and pop culture to keep campaigns relevant. - Content Planning: Assist in planning content calendars, brand narratives, and campaign rollouts. To qualify for this role, you should have: - 5+ years of experience in digital marketing, advertising, or brand strategy. - A strong portfolio showcasing past campaign ideation, especially in digital and social platforms. - Excellent communication skills and the ability to provide creative briefings. - Proficiency in using digital tools and platforms like Google Analytics and Meta Business Suite. - A team-first mindset and the ability to thrive in a fast-paced work environment. Nice to have: - Experience working in an agency setting. - Knowledge of basic design or copywriting principles. - Familiarity with paid media and performance marketing metrics. If you are a strategic thinker with a passion for driving innovative marketing campaigns and possess the ability to collaborate effectively with cross-functional teams, we encourage you to apply for this exciting opportunity at Umbrella Aegis.,