Digital Marketing Strategist

Job Summary:

We are seeking a results-driven and creative Digital Marketing Strategist with at least 1 year of hands-on experience in digital marketing campaigns. The ideal candidate should be passionate about online marketing, comfortable working with cross-functional teams, and have a strong understanding of digital channels. Experience working in an advertising agency environment will be considered a strong advantage.

Key Responsibilities:

• Assist in planning, developing, and executing digital marketing strategies across platforms (Google Ads, Meta/Facebook, Instagram, LinkedIn, etc.).
• Perform keyword research, competitor analysis, and audience targeting to optimize campaign performance.
• Manage and optimize paid ad campaigns (PPC, social media ads, display, retargeting, etc.).
• Monitor and report on campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Collaborate with content, design, and development teams to ensure campaigns align with brand goals.
• Stay up to date with the latest digital marketing trends and best practices.
• Assist in A/B testing and performance tracking for various campaigns and landing pages.
• Contribute to client reporting (if applicable) and suggest data-driven recommendations for optimization.
• Maintain SEO best practices across content and website structure.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 1 year of professional experience in digital marketing.
• Hands-on experience with platforms like Google Ads, Meta Ads Manager, Google Analytics, and SEO tools
• Strong understanding of performance metrics (CTR, CPA, ROI, etc.).
• Excellent written and verbal communication skills.
• Detail-oriented with strong analytical and problem-solving skills.
• Ability to multitask and manage time effectively in a fast-paced environment.

Experience working in an advertising or digital marketing agency is a plus..

What We Offer:

• A collaborative and creative work environment
• Opportunity to work on diverse and exciting campaigns
• Career growth and learning opportunities

Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person