Digital Marketing Strategist

Job Description Pre-Sales Specialist / Executive (Digital Marketing Business Analyst)

Department: Digital Marketing

Experience: 5–7 Years Location: Mumbai Employment Type: Full-Time Role Overview We are looking for a highly skilled Pre-Sales Specialist with strong Business Analyst capabilities to support our Digital Marketing division. The ideal candidate will work closely with the sales team to understand client requirements, develop customized DM strategies, prepare pitch decks, and assist in closing high-value deals. This role requires strong analytical thinking, excellent communication skills, and hands-on understanding of core digital marketing channels.

Key Responsibilities

Take detailed briefs from clients and understand their business challenges, objectives, and KPIs.

Perform initial diagnostic analysis of client issues using digital marketing frameworks and tools.

Ask the right tactical and technical questions to decode client expectations. Solutioning & Strategy Development

Develop tailored digital marketing strategies across SEO, PPC, Email Marketing, Affiliate, Marketplace, and AI-powered solutions.

Convert client requirements into actionable plans and cohesive solution decks.

Stay updated with the latest marketing technologies, tools, and trends to create cutting- edge proposals. Pre-Sales Enablement

Prepare, structure, and present compelling pitch decks to clients.

Work with cross-functional DM teams (SEO, Paid, CRO, Social, Email, Tech) to build accurate estimations and scopes of work.

Assist the sales team during calls, presentations, and negotiations to help drive deal closures.

Handle tactical client queries with clarity and confidence. Stakeholder Collaboration

Act as the bridge between Sales, Delivery, and Strategy teams.

Coordinate internally to gather inputs, finalize solutions, and ensure smooth handover post-closure. Growth & Opportunity Management

Identify opportunities for up-sell and cross-sell based on client needs and performance gaps.

Support revenue growth targets by contributing to proposal wins.

Follow up on open leads and maintain structured communication records.

Required Skills Technical Skills

Strong practical understanding of: SEO (on-page, off-page, technical) PPC / Paid Media (Google Ads, Meta Ads, Performance campaigns) Email Marketing (automation, segmentation, flows) AI-driven marketing tools & solutions

Ability to translate performance data into insights and recommendations. Soft Skills

Excellent written and verbal communication skills.

Strong client-facing presence and presentation abilities.

Problem-solving mindset with the ability to think on the spot.

High coordination and collaboration skills across teams.

Ability to handle multiple pitches and deadlines simultaneously.

A proactive, detail-oriented team player with an ownership mentality.

Preferred Qualifications

MBA or equivalent degree in Marketing / Business / Communication.

Exposure to enterprise digital marketing tools such as Google Analytics, Google Tag Manager, HubSpot, Marketo, Mailchimp, SEMrush, Ahrefs, etc.

Relevant digital marketing certifications if any (Google Ads, GA4, HubSpot, Meta Blueprint, etc.)