Digital Marketing Strategist

Company Description

KGK Group, established in 1905 by the Kothari family of Jaipur, India, is a global leader in the Gems & Jewellery industry. With operations spanning 15 countries, KGK specializes in sourcing, manufacturing, and distributing colored stones, diamonds, and innovative jewelry. The group collaborates with renowned international brands and operates its own fine jewelry brand Entice in international and Indian markets. KGK's portfolio extends beyond jewelry, with ventures in real estate and projects dedicated to societal empowerment and development. Headquartered in Jaipur, the group is recognized globally for its excellence and legacy.

Role Description

This is a full-time, on-site role located in Jaipur for a Digital Marketing Strategist. The role involves devising and implementing data-driven digital campaigns to drive online brand presence, increase customer engagement, and support business growth. Key responsibilities include managing SEO/SEM strategies, overseeing social media content and strategies, and analyzing campaign performance for insights and optimization. Collaboration with cross-functional teams to align business objectives with marketing goals and exploring innovative digital tools and platforms will also be part of the day-to-day activities.

Qualifications

• Proficiency in Digital Marketing strategies including SEO, SEM, and analytics.
• Strong skills in Content Writing, Content Marketing, and Content Strategy development.
• Experience in Social Media Management and creating impactful Marketing campaigns.
• Analytical thinking and data-driven decision-making, with expertise in performance analysis and reporting.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Excellent communication, time management, and organizational skills.
• Experience with digital tools and platforms like Google Analytics, SEO tools, and social media management software is a plus.
• Ability to work collaboratively with cross-functional teams and a strong attention to detail.