Digital Marketing Specialist(Female)

Core Responsibilities

• Develop and implement digital marketing strategies across platforms (Google, Meta, Instagram, LinkedIn, etc.)

Analytical & Reporting

• Analyze campaign performance and prepare weekly/monthly reports.
• Optimize ad budgets based on ROI and KPIs.
• A/B testing on ads, creatives, and landing pages.

Technical Tasks

• Maintain website updates (WordPress/basic CMS).
• Email marketing setup (Mailchimp, Zoho, HubSpot).
• Implement tracking pixels, UTM codes, and conversion tracking.

Communication & Coordination

• Work closely with sales teams for lead follow-up strategies.
• Communicate campaign results and improvement plans to management.
• Coordinate with external agencies when required.

Additional Skills

• Basic graphic design knowledge (Canva/Photoshop) is an added advantage.
• Knowledge of marketing automation tools.
• Staying updated with the latest digital trends and algorithm changes.
• Plan, run, and optimize paid ad campaigns (Google Ads, Facebook/Instagram Ads).
• Manage social media content calendars and posting schedules.
• Perform SEO activities: keyword research, on-page, off-page optimization.
• Track website performance using Google Analytics, Search Console, and other tools.
• Create engaging content for social media, blogs, email campaigns, and landing pages.
• Conduct competitor analysis and market research.
• Improve website traffic and lead generation through digital channels.
• Manage and monitor brand presence across all digital platforms.
• Collaborate with design and content teams for creatives, videos, and ads.

Job Type: Full-time

Work Location: In person