Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for planning and executing various digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising. Your role will involve designing, building, and maintaining the company's social media presence, as well as measuring and reporting the performance of all digital marketing campaigns against goals such as ROI and KPIs. You will identify trends, optimize spend and performance, brainstorm growth strategies, and collaborate with internal teams to enhance user experience and optimize conversion funnels. Key Responsibilities: - Plan and execute digital marketing campaigns across various channels - Design and maintain the company's social media presence - Measure and report the performance of digital marketing campaigns - Identify trends and insights to optimize performance - Brainstorm and implement creative growth strategies - Conduct experiments and tests to improve conversion rates - Collaborate with internal teams and vendor partners - Evaluate emerging technologies and provide thought leadership for adoption Qualifications and Skills: - Proven working experience in digital marketing - Demonstrable experience in leading and managing various digital marketing campaigns - Creative mindset with the ability to engage target audiences effectively - Experience in optimizing landing pages and user funnels - Proficiency in website analytics tools and ad serving tools - Knowledge of Google Adwords campaigns and HTML, CSS, JavaScript development - Strong analytical skills and data-driven thinking - Stay updated with the latest trends and best practices in online marketing Please note that the salary for this position is negotiable based on your current package.,