Digital Marketing Specialist

Job Description – Digital Marketing Executive (SEO & PPC Specialist)

Designation: Digital Marketing Executive
Total Experience: 2 Years
Core Expertise: Search Engine Optimization (SEO) & Pay-Per-Click (PPC) Advertising

Roles & Responsibilities:SEO Responsibilities:

• Perform on-page, off-page, and technical SEO to improve website rankings and organic traffic
• Conduct keyword research and competitor analysis using SEO tools
• Optimize website content, meta tags, URLs, internal linking, and site structure
• Manage link-building activities and outreach campaigns
• Monitor website performance using Google Search Console and Google Analytics
• Track keyword rankings, organic traffic, and SEO KPIs
• Collaborate with content teams to develop SEO-friendly content strategies

PPC Responsibilities:

• Plan, execute, and optimize PPC campaigns on Google Ads and Meta Ads
• Perform keyword research, audience targeting, and bid management
• Create and test ad copies, creatives, and landing pages for conversion optimization
• Monitor and optimize campaign performance (CPC, CTR, CPA, ROAS)
• Manage advertising budgets and ensure maximum ROI
• Set up and maintain conversion tracking using Google Analytics and Tag Manager
• Prepare detailed performance reports and insights

Tools & Platforms:

• Google Ads (Search, Display, Remarketing)
• Meta Ads Manager
• Google Analytics, Google Search Console, Google Tag Manager
• SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog – basic/intermediate)

Key Skills:

• Strong analytical and data interpretation skills
• Hands-on experience in SEO and PPC campaign management
• Understanding of search engine algorithms and paid advertising strategies
• Ability to work independently and meet performance goals

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person