Digital Marketing Specialist

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About the Company Treez Enterprise Group

Treez Enterprise Group is a fast-growing digital and business solutions company focused on delivering high-performance marketing, branding, and growth services. We work across multiple verticals, helping clients scale through data-driven digital strategies.

Role Overview

Digital Marketing Specialist

You will be responsible for planning, executing, optimizing, and reporting paid ad campaigns to drive high-quality leads, traffic, and conversions.

Key Responsibilities

1. Meta Ads Marketing

• Plan, create, and execute Facebook & Instagram campaigns for Lead Generation, E-commerce, Awareness, and Remarketing.
• Optimize campaigns for

  CPL, CPA, ROAS, CTR

  and overall performance.
• Develop ad creatives, audience targeting, and campaign structures.

2. Google Ads Management

• Manage and optimize

  Google Search, Display, Shopping, YouTube

  and Performance Max campaigns.
• Conduct keyword research, competitor analysis, and landing page optimization.
• Improve campaign quality score and bidding strategies.

3. Performance Optimization

• Perform

  A/B testing

  for creatives, targeting, and landing pages.
• Monitor daily budget pacing, KPIs, and conversion tracking accuracy.
• Scale performing campaigns and minimize wasted spend.

4. Analytics & Reporting

• Track and analyze performance using

  Google Analytics, Meta Ads Manager, GTM

  .
• Prepare weekly and monthly reports with insights, trends, and strategic recommendations.
• Set up tracking events and ensure accurate attribution.

5. Cross-Functional Collaboration

• Work closely with the design and content teams to create high-performing ad creatives.
• Suggest new growth strategies based on data insights and market trends.

Required Skills & Qualifications

• Minimum

  3 years of hands-on experience

  in Meta Ads & Google Ads.
• Strong understanding of

  performance marketing, funnel strategies, remarketing & audience segmentation

  .
• Proficiency in

  Google Ads Manager, Meta Business Suite, Google Analytics, and GTM

  .
• Solid analytical and problem-solving skills.
• Strong communication and ability to manage campaigns independently.

Preferred / Good to Have

• Experience with high-budget campaigns (lead gen / e-commerce).
• Knowledge of SEO, automation tools, CRM platforms.

• Google Ads / Meta Blueprint certification

  .

Why Join Treez Enterprise Group

• Work with a fast-growing and innovative digital marketing team.
• Opportunity to handle diverse industries and high-performing campaigns.
• Onsite collaborative environment in Mahadevapura, Bangalore.
• Skill development and growth opportunities.