Digital Marketing Specialist

Company Description

Digital Marketing Specialist

You will work closely with the design, content, and branding teams to scale digital growth across platforms.

Key Responsibilities:

• Develop digital marketing strategies aligned with brand and campaign objectives.
• Plan monthly content calendars and platform-wise strategies.
• Create, schedule, and manage content across Instagram, Facebook, LinkedIn, YouTube, and other platforms.
• Manage daily posting, community engagement, and DM/comment handling.
• Track trends and create trend-led and niche-specific content ideas.
• Optimize social pages (bio, highlights, hashtags, branding).
• Work with designers, video editors, and copywriters to develop high-quality content.
• Ensure creatives follow brand guidelines and campaign messaging.
• Draft captions, blogs, and ad copy as needed.
• Assist in setting up and monitoring Facebook Ads, Instagram Ads, Google Ads, and LinkedIn Ads.
• Work with media buyers to refine audiences, creatives, and budgets.
• Track paid campaign performance and prepare insights.
• Track KPIs: reach, engagement, leads, CPC, CTR, ROAS, website traffic, etc.
• Prepare weekly and monthly performance reports.
• Present insights and recommendations for improvement
• Identify relevant influencers for brand collaborations.
• Manage outreach, negotiations, and deliverables.
• Track influencer performance and ROI.
• Attend client meetings and handle communication professionally.
• Understand client requirements and convert them into actionable tasks.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5 years+ of experience in digital marketing or social media.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube algorithms.
• Basic understanding of paid ads (Meta Ads, Google Ads).
• Ability to multitask, work under deadlines, and think creatively.

Looking for Mumbai-based candidates ONLY.

[HIDDEN TEXT]