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3 - 4 years

1 - 5 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking a dynamic and results-oriented

Digital Marketing Specialist

with 3 to 4 years of hands-on experience in PPC, SEO, and Social Media Marketing. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing campaigns to generate qualified leads and enhance brand visibility.

Key Responsibilities


  • Develop and manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn
  • Lead SEO strategies including technical SEO, on-page optimization, and off-page link building
  • Plan, schedule, and publish engaging content across social media platforms
  • Monitor campaign performance and generate actionable insights through performance reports
  • Collaborate with cross-functional teams including content, design, and sales to align campaign objectives and messaging

Requirements


  • 3 to 4 years of proven experience in digital marketing
  • Strong expertise in PPC, SEO, and social media strategy and execution
  • Proficiency in tools such as Google Ads, GA4, Google Search Console, SEMrush or Ahrefs
  • Excellent analytical, communication, and project management skills
  • Bonus: Experience with WordPress, email marketing platforms, or B2B marketing

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