Digital Marketing Specialist

2 - 6 years

1 - 5 Lacs

Posted:3 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Digital Marketing Specialist
Experience: 2-6 Years
Location: On-site – Madhapur, Hyderabad

Job Summary

We are seeking a results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing online marketing campaigns that generate qualified leads, improve brand visibility, and drive business growth.

Key Responsibilities

  • Develop and implement digital marketing strategies focused on lead generation.
  • Plan, execute, and optimize campaigns across SEO, SEM, Social Media, Email, and Display Ads.
  • Manage and grow the company’s social media presence (LinkedIn, Facebook, Instagram, etc.).
  • Conduct keyword research, manage Google Ads, and run paid campaigns to generate leads.
  • Collaborate with content and design teams to create engaging, conversion-focused campaigns.
  • Track, analyze, and report on campaign performance, ensuring ROI and lead targets are met.
  • Stay updated with industry trends and adopt best practices in digital marketing.

Required Skills & Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 1–4 years of proven experience in digital marketing with a focus on lead generation.
  • Strong knowledge of SEO, SEM, Google Ads, Google Analytics, and social media ads.
  • Hands-on experience in managing paid campaigns across platforms (Google, Facebook, LinkedIn, etc.).
  • Excellent communication, analytical, and problem-solving skills.
  • Ability to work independently and in a team environment.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹45,000.00 per month

Work Location: In person

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