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Digital Marketing Specialist

1 - 5 years

3 - 5 Lacs

Mohali Chandigarh Panchkula

Posted:2 weeks ago| Platform: Naukri logo

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Skills Required

Google My Business Search Engine Optimization Google Ads SEO Meta Ads PPC Google Marketing Off Page Seo Google Analytics Keyword Analysis Google AdWords Digital Marketing google Pay Per Click AdWords SMM Lead Generation SMO Instagram Marketing Instagram Ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities Plan and execute SEO strategies to organically rank our website on Google for relevant keywords. Optimize and manage our Google My Business (GMB) profile to improve local search rankings. Create, run, and optimize Google Ads campaigns targeting top 3 positions with thorough keyword research and competitor analysis. Manage and grow our organic presence on social media platforms (primarily Instagram and Facebook) through engaging content and audience interaction. Run and monitor Meta Ads campaigns to maximize genuine leads and improve ROI. Perform ongoing competitor analysis to stay ahead in digital marketing trends and opportunities. Track, analyze, and report performance metrics regularly for all campaigns and initiatives. Preferred candidate profile Proven experience in SEO , including on-page, off-page, and local SEO (GMB). Expertise in Google Ads (Search & Display) and Meta Ads Manager (Facebook & Instagram). Strong knowledge of social media marketing , especially content creation for Instagram and Facebook. Hands-on experience with tools like Google Analytics , Google Search Console , Google Keyword Planner , and Canva or equivalent. Ability to conduct comprehensive keyword research and competitor analysis using SEO tools (SEMrush, Ahrefs preferred). Focus on lead generation and conversion optimization. Excellent communication and analytical skills. What We Offer: Competitive salary with annual increments . Performance bonuses based on results. Paid leaves and a supportive work environment. Opportunities for professional growth and skill development.

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