Digital Marketing Specialist

2 years

1 - 2 Lacs

Posted:3 weeks ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will have at least 2 years of hands-on experience in executing and optimizing digital marketing campaigns across various platforms. You will play a key role in building our online presence, generating leads, and enhancing brand visibility through strategic digital initiatives. The candidate must be proficient in Google SEO, PPC.

  • Perform ongoing SEO/SEM optimization, including keyword research, link-building strategies, and on-page/off-page SEO best practices.
  • Develop and manage engaging content strategies across digital platforms.
  • Analyze performance metrics using tools such as Google Analytics, Google Search Console, and other marketing dashboards.
  • Coordinate with graphic designers, content writers, and web developers to ensure cohesive campaign execution.
  • Monitor competitor activity and market trends to identify new opportunities for growth.
  • Prepare and present regular reports on campaign performance and insights.
  • Assist in email marketing, influencer outreach, and affiliate marketing programs as needed.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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