Digital Marketing Specialist

Location: Coimbatore, Tamil Nadu
Company: ProPlus Logics
Experience: 1–3 years (Freshers with strong skills may also apply)
Employment Type: Full-time

About ProPlus Logics:

ProPlus Logics is a leading digital agency specializing in branding, web development, and online marketing solutions. We help businesses establish a strong digital presence through innovative design, data-driven marketing strategies, and creative storytelling.

Job Summary:

We are looking for a passionate and results-driven Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns across various channels including social media, SEO, Google Ads, and email marketing.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase online visibility and engagement.
• Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) — plan content calendars, schedule posts, and monitor performance.
• Run paid campaigns on Google Ads, Meta Ads, and other platforms.
• Perform keyword research, on-page & off-page SEO, and track website rankings.
• Create and analyze reports using Google Analytics, Meta Business Suite, and other tools.
• Collaborate with the design and content teams to produce high-quality marketing creatives.
• Monitor competitors’ activities and identify growth opportunities.
• Assist in email marketing campaigns and lead-generation activities.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in digital marketing (agency experience preferred).
• Good knowledge of SEO, SEM, and social media marketing.
• Familiarity with tools like Google Analytics, Search Console, Meta Business Suite, and Canva.
• Strong communication, analytical, and creative thinking skills.
• Ability to handle multiple projects and meet deadlines.

Job Type: Full-time

Pay: ₹180,000.00 - ₹300,000.00 per year

Work Location: In person