Digital Marketing Specialist

Job Location:

Note:

Overview:

Responsibilities:

1. Consumer Insights:

• Analyze consumer behaviour to identify key insights and trends.
• Use consumer data to develop targeted marketing strategies and personalized campaigns.
• Stay updated on industry trends and competitor activities to inform marketing decisions.

2. Digital Campaign Management:

• Develop and execute digital marketing campaigns across various channels including social media, email, search, and display advertising.
• Collaborate with internal teams and external agencies to create compelling campaign content and messaging.
• Monitor campaign performance, optimize tactics, and track KPIs to ensure campaign success.

3. SEO (Search Engine Optimization):

• Implement SEO strategies to improve organic search visibility and drive website traffic.
• Conduct keyword research, on-page optimization, and technical SEO audits to enhance website performance.
• Monitor search engine algorithms and industry updates to stay ahead of SEO trends and best practices.

4. SEM (Search Engine Marketing):

• Plan and execute SEM campaigns using platforms such as Google Ads and Bing Ads to drive targeted traffic and conversions.
• Conduct keyword research, ad copy optimization, and bid management to maximize ROI.
• Optimize SEM campaigns based on performance metrics and market trends.

5. Social Media Management:

• Manage and grow the company's presence on social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Develop and implement social media strategies to engage consumers, drive brand awareness, and foster community engagement.
• Create and curate engaging content (e.g., posts, videos, stories) that resonates with the target audience.

6. Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, drive conversions, and increase customer loyalty.
• Segment email lists based on consumer demographics, behaviours, and preferences.
• Optimize email campaigns for deliverability, open rates, click-through rates, and conversions.

7. Content Creation:

• Develop high-quality content (e.g., blog posts, articles, videos, infographics) that educates, entertains, and engages consumers.
• Collaborate with content creators, designers, and videographers to produce visually appealing and shareable content.
• Ensure content is aligned with brand voice, messaging, and marketing objectives.

8. Performance Analysis and Reporting:

• Monitor digital marketing metrics and KPIs to evaluate campaign performance and ROI.
• Analyze data to identify trends, insights, and areas for optimization.
• Prepare regular reports and presentations to communicate findings and recommendations to key stakeholders.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
• Minimum 5+ years of experience in digital marketing with a focus on consumer marketing.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of digital channels, including social media, email, search, and display advertising.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Business Manager, Mailchimp, etc.
• Excellent communication skills, both written and verbal.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Creative thinker with a passion for storytelling and engaging consumers.

Completion of a recognized digital marketing course is considered a strong value-add.

Interested candidates can mail their CV's to raksha@proklean.in