Digital Marketing Specialist

Location

• Bihar / New Delhi

Salary Range

• ?25,000 ?40,000 per month (based on skillset & city)
• Incentives based on lead conversion performance.

Role Overview

Digital Marketing Specialist

Key Responsibilities

1. Digital Marketing & Lead Generation

• Manage daily digital marketing activities for all products
• Plan and execute lead generation campaigns (Google, LinkedIn, Meta)
• Create landing pages with strong CTAs
• Manage marketing funnels and automation (Mailchimp/Zoho)

2. SEO (Must-Have)

• Conduct keyword research for Edtech ERP, CRM, Medical ERP
• Optimise website content, landing pages, blogs
• Handle on-page SEO (titles, tags, content, schema)
• Coordinate with agency for off-page SEO & backlink strategy
• Track ranking with tools (Ahrefs / SEMrush / Ubersuggest)

3. Content Creation

• Create content briefs, social media posts, email content
• Write short product descriptions, use-case posts, case studies
• Prepare scripts for short product videos
• Coordinate with designers for creatives & reels

4. Social Media Management

• Create monthly content calendar
• Manage LinkedIn, Facebook, Instagram, YouTube
• Grow engagement & followers organically
• Post feature updates, client wins, product stories

5. Analytics & Reporting

• Use Google Analytics, Search Console, Hotjar, CRM analytics
• Track leads, conversion, CTR, CAC
• Weekly and monthly marketing performance reports
• Suggest improvements based on data

6. Coordination

• Work closely with Sales team
• Coordinate with external SEO/Ads agencies
• Collaborate with designers, product managers, tech team

Required Skills

• 23 years experience in digital marketing (preferred SaaS/IT)
• Good understanding of EdTech, Medical or B2B SaaS products
• Strong SEO knowledge
• Experience with Google Ads, LinkedIn Ads
• Basic graphic skills (Canva/Figma)
• Content writing ability
• Understanding of CRM
• Strong communication & analytical skills
• Ability to handle multiple projects

Bonus Skills (Good to Have)

• Experience in EdTech, Healthcare, or ERP products.
• Video editing (basic)
• Knowledge ofMarketing automation tools
• Blog writing experience