Location Bihar / New Delhi Salary Range ₹25,000 – ₹40,000 per month (based on skillset & city) Incentives based on lead conversion performance. Role Overview We are seeking a Digital Marketing Specialist who can join our team, analyse current performance, identify gaps, and support ongoing campaigns. You will work closely with in-house designers, sales team, and external digital agencies to strengthen our brand presence and generate quality leads. Key Responsibilities 1. Digital Marketing & Lead Generation Manage daily digital marketing activities for all products Plan and execute lead generation campaigns (Google, LinkedIn, Meta) Create landing pages with strong CTAs Manage marketing funnels and automation (Mailchimp/Zoho) 2. SEO (Must-Have) Conduct keyword research for Edtech ERP, CRM, Medical ERP Optimise website content, landing pages, blogs Handle on-page SEO (titles, tags, content, schema) Coordinate with agency for off-page SEO & backlink strategy Track ranking with tools (Ahrefs / SEMrush / Ubersuggest) 3. Content Creation Create content briefs, social media posts, email content Write short product descriptions, use-case posts, case studies Prepare scripts for short product videos Coordinate with designers for creatives & reels 4. Social Media Management Create monthly content calendar Manage LinkedIn, Facebook, Instagram, YouTube Grow engagement & followers organically Post feature updates, client wins, product stories 5. Analytics & Reporting Use Google Analytics, Search Console, Hotjar, CRM analytics Track leads, conversion, CTR, CAC Weekly and monthly marketing performance reports Suggest improvements based on data 6. Coordination Work closely with Sales team Coordinate with external SEO/Ads agencies Collaborate with designers, product managers, tech team Required Skills 2–3 years experience in digital marketing (preferred SaaS/IT) Good understanding of EdTech, Medical or B2B SaaS products Strong SEO knowledge Experience with Google Ads, LinkedIn Ads Basic graphic skills (Canva/Figma) Content writing ability Understanding of CRM Strong communication & analytical skills Ability to handle multiple projects Bonus Skills (Good to Have) Experience in EdTech, Healthcare, or ERP products. Video editing (basic) Knowledge of Marketing automation tools Blog writing experience
Location Bihar / New Delhi Salary Range ?25,000 ?40,000 per month (based on skillset & city) Incentives based on lead conversion performance. Role Overview We are seeking a Digital Marketing Specialist who can join our team, analyse current performance, identify gaps, and support ongoing campaigns. You will work closely with in-house designers, sales team, and external digital agencies to strengthen our brand presence and generate quality leads. Key Responsibilities 1. Digital Marketing & Lead Generation Manage daily digital marketing activities for all products Plan and execute lead generation campaigns (Google, LinkedIn, Meta) Create landing pages with strong CTAs Manage marketing funnels and automation (Mailchimp/Zoho) 2. SEO (Must-Have) Conduct keyword research for Edtech ERP, CRM, Medical ERP Optimise website content, landing pages, blogs Handle on-page SEO (titles, tags, content, schema) Coordinate with agency for off-page SEO & backlink strategy Track ranking with tools (Ahrefs / SEMrush / Ubersuggest) 3. Content Creation Create content briefs, social media posts, email content Write short product descriptions, use-case posts, case studies Prepare scripts for short product videos Coordinate with designers for creatives & reels 4. Social Media Management Create monthly content calendar Manage LinkedIn, Facebook, Instagram, YouTube Grow engagement & followers organically Post feature updates, client wins, product stories 5. Analytics & Reporting Use Google Analytics, Search Console, Hotjar, CRM analytics Track leads, conversion, CTR, CAC Weekly and monthly marketing performance reports Suggest improvements based on data 6. Coordination Work closely with Sales team Coordinate with external SEO/Ads agencies Collaborate with designers, product managers, tech team Required Skills 23 years experience in digital marketing (preferred SaaS/IT) Good understanding of EdTech, Medical or B2B SaaS products Strong SEO knowledge Experience with Google Ads, LinkedIn Ads Basic graphic skills (Canva/Figma) Content writing ability Understanding of CRM Strong communication & analytical skills Ability to handle multiple projects Bonus Skills (Good to Have) Experience in EdTech, Healthcare, or ERP products. Video editing (basic) Knowledge of Marketing automation tools Blog writing experience