Digital Marketing Specialist

Job Role:

Location: Navi Mumbai

Job Summary:

content initiatives, this role is focused on creating a 360 approach that drives leads, engagement, and brand growth.

Key Responsibilities:

• Plan and optimize Google Ads & Meta Ads campaigns with focus on performance marketing, lead quality, and ROI.
• Drive SEO strategies (on-page, off-page, technical) to boost rankings, organic traffic, and Modulas digital presence.
• Manage social media marketing ads (organic + paid) to build awareness, engagement, and lead generation.
• Collaborate with content teams to create blogs, landing pages, and digital assets that support discoverability and conversion.
• Track and report performance using analytics tools (GA, Tag Manager, Search Console, Ads Manager) with actionable insights.
• Oversee the lead flow process, ensuring smooth handover of high-quality leads to sales.
• Execute brand awareness campaigns that strengthen positioning in the market.
• Partner with sales, design, and product teams to align campaigns with business goals.
• Stay updated on digital marketing trends and tools, applying fresh strategies for growth.

Requirements:

• 1-2 years of proven experience in digital and performance marketing, with a strong grasp of growth-focused campaigns.
• Solid knowledge of Google Ads, Meta Ads, SEO, and key analytics tools.
• An analytical, problem-solving mindset with the ability to experiment, iterate, and optimize.
• Excellent communication and collaboration skills; thrives in dynamic, fast-paced environments.
• A proactive team player who is eager to take ownership and grow alongside a scaling startup.

Nice to Have:

• Familiarity with CRM systems (Salesforce, Odoo etc.).
• Basic understanding of content writing, blogs, or copywriting to support campaigns.
• A creative eye for design and digital storytelling.
• Experience with marketing automation tools and workflows.

Key Metrics for Success:

• Generate qualified leads that convert and fuel business growth.
• Optimize CPL and ROAS across campaigns.
• Drive organic traffic and SEO performance.
• Boost brand visibility and engagement across channels.
• Collaborate with design, content, and sales for aligned, impactful campaigns.
• Share data-driven insights to help the marketing team improve and scale.

If you've ever wanted the chance to:

• Own end-to-end campaigns instead of being a small cog in a big machine,
• See your ideas translate directly into leads, customers, and growth,
• Work in a startup where your voice actually matters, and build your career while helping shape a brand from the ground up.

If interested, then reach out to maryam.abbas@modula.in .