Digital Marketing Specialist

2 years

0 Lacs

Posted:1 month ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities: Plan and execute performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) . Manage budgets, track KPIs, and optimize campaigns for maximum ROI. Conduct keyword research, audience targeting, and competitor analysis. Create and test ad copy, landing pages, and creatives to improve performance. Monitor campaign performance using analytics tools such as Google Analytics, Meta Business Suite, and Google Tag Manager . Collaborate with the content, design, and SEO teams to ensure cohesive marketing efforts. Generate reports and insights to present to stakeholders on campaign effectiveness and improvements. Stay updated with the latest digital marketing trends and platform updates. Key Requirements: Bachelor’s degree in Marketing, Business, or a related field. Minimum 2 years of hands-on experience in Google Ads and Meta Ads . Strong understanding of all areas of Digital Marketing including SEO, SEM, email marketing, and analytics. Proficiency in tools like Google Ads Manager, Meta Ads Manager, Google Analytics, and Excel/Sheets . Good communication and analytical skills. Certification in Google Ads and/or Meta Blueprint (preferred). Interested candidates can share cv recruiter@lakheraglobalservices.com or contact us 98882 55570 Thanks & Regards Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹40,000.00 per month Benefits: Health insurance Paid sick time Schedule: Day shift Morning shift Work Location: In person

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