Digital Marketing Specialist

Company Description

Krishgen Biosystems India is a leading distributor of life sciences reagents and a global manufacturer of high-quality ELISA kits. Our company supports critical industries, including drug discovery, pharmaceuticals, biotechnology, vaccines, cosmetics, contract research organizations (CROs), and academic institutions. With a focus on providing innovative solutions, we pride ourselves on offering products that cater to diverse research needs. We also engage with the community through expert webinars, promotions, and research insights.

Key Responsibilities

Social Media Management

Manage and maintain company social media platforms, primarily LinkedIn, and support other platforms as required.

Plan, schedule, and publish posts in line with the monthly content calendar.

Monitor engagement, comments, and basic analytics to assess post performance.

Coordinate with internal teams for content inputs and approvals.

Content Creation

Design visually engagingcreatives, carousels, and banners usingCanvafor social media,emailers, and digital campaigns.

Ensure consistency with brand guidelines across all marketing materials.

Support video edits, reels, orcreativeswhen required.

Paid Digital Marketing

Assist in execution and monitoring of Google Ads.

Support in ad copy creation, creative uploads, and audience targeting.

Track campaign performance metricsandpreparereports.

Email Marketing

Create, schedule, and manage email marketing campaigns usingZohoCampaigns or similar platforms.

Support list segmentation, database management, and email template design.

Monitor email performance metrics and maintain campaign records.

Marketing Operations & Coordination

Maintain content calendars, campaign trackers, and marketing documentation.

Support marketing activities related towebinars, exhibitions and events.

Assistin day-to-day marketing execution and coordination tasks.

Qualifications & Skills

Bachelor's degree in Marketing, Communications, Media, or a related field.

Hands-on experience withCanvafor digital content creation.

Working knowledge of social media platforms, especially LinkedIn &Instagram.

Basic understanding of Google Ads, LinkedIn Ads, and digital campaign metrics.

Familiarity withZohoCampaigns or similar email marketing tools.

Good written and verbal communication skills.

Strong organizational skills, attention to detail, and ability to meet timelines.