Digital Marketing Specialist

Role Overview: As a Digital Marketing Specialist at Knot Your Type, your role will involve developing and implementing digital marketing campaigns to enhance brand awareness and drive traffic to the company's website. This includes managing and optimizing Facebook Ads and Google AdWords campaigns to effectively reach target audiences and drive conversions. You will also be responsible for creating engaging content for social media platforms, with a particular focus on Instagram marketing to showcase products and engage followers. Key Responsibilities: - Develop and implement digital marketing campaigns to increase brand awareness and drive traffic to the website - Manage and optimize Facebook Ads and Google AdWords campaigns to reach target audiences and drive conversions - Create engaging content for social media platforms, with a focus on Instagram marketing to showcase products and engage followers - Monitor and analyze performance metrics to track campaign success and make data-driven decisions to improve results - Collaborate with the marketing team to create cohesive marketing strategies aligned with company goals - Stay up-to-date on the latest digital marketing trends and best practices to ensure strategies remain effective and competitive - Work closely with the design team to create visually appealing and effective marketing materials for digital campaigns Qualifications Required: - Creative and results-driven individual with a passion for digital marketing - Experience in managing Facebook Ads and Google AdWords campaigns - Strong understanding of social media platforms, particularly Instagram - Analytical skills to monitor and analyze campaign performance metrics - Ability to collaborate with cross-functional teams and contribute to cohesive marketing strategies If you are a creative and results-driven individual with a passion for digital marketing, Knot Your Type welcomes you to join their team and take your career to the next level. Apply now to be a part of their unique experience in the art of embroidery and explore the wonderful world of modern embroidery.,