Digital Marketing Specialist

Kesar Technolab

2 years

2 - 3 Lacs

Posted:1 month ago| Platform: GlassDoor logo

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Skills Required

marketing seo ads research analysis content strategies analyze report analytics copywriting communication

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Plan, execute, and manage result-driven digital marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, Paid Ads, Content).
Optimize campaigns to maximize ROI, lead generation, and conversions.
Conduct keyword research, competitor analysis, and market trend evaluation.
Manage SEO efforts including on-page, off-page, and technical SEO to improve search rankings.
Create and manage paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.
Develop engaging content strategies for social media to increase reach and engagement.
Monitor, analyze, and report campaign performance using tools like Google Analytics, Search Console, and other marketing platforms.
Stay updated with the latest digital marketing trends, tools, and best practices.
Collaborate with designers, developers, and content creators to ensure marketing goals are achieved.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
Minimum 2 years of proven experience in digital marketing.
Strong knowledge of SEO, Google Ads, Meta Ads, and social media marketing.
Proficiency in analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
Strong content marketing and copywriting skills.
Excellent understanding of lead generation and conversion funnels.
Ability to manage multiple campaigns and meet deadlines.
Strong communication, analytical, and problem-solving skills.
Result-oriented mindset with a track record of delivering measurable growth.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

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