Digital Marketing Specialist

As a Digital Marketing Specialist, your role involves growing revenue through digital media by designing and executing marketing campaigns. Once the campaigns are live, you will be responsible for extracting and analyzing data from various channels to enhance performance. Key Responsibilities: - Manage and optimize PPC campaigns on platforms such as Google Ads. - Understand and implement digital marketing campaigns tailored to meet client requirements. - Perform keyword research and analyze performance metrics to make data-driven decisions. - Develop engaging ad copies and conduct A/B testing to achieve optimal results. - Monitor and adjust bids to maximize Return on Investment (ROI). - Track conversions and evaluate campaign effectiveness. - Conduct competitor analysis to identify potential areas for enhancement. Qualifications Required: - Bachelor's degree or equivalent qualification. - Proficiency in Google Ads management tools and platforms. - Strong skills in keyword research and ad copy writing. - Knowledge of competitor analysis and ROI analysis. - Experience with SEO and SEM. - Excellent written, verbal, and collaboration skills. - Familiarity with bid management and conversion tracking. - Ability to conduct A/B testing and analyze results effectively. If you need any further information or have any queries, please feel free to reach out.,