Digital Marketing Specialist

Job Description

Key Responsibilities: Plan and manage social media platforms (Instagram, Facebook, YouTube, etc.) Design engaging posts, ads, and reels to attract potential students Run and monitor Google Ads & Meta (Facebook/Instagram) Ads Assist in executing WhatsApp and email marketing campaigns Perform basic SEO tasks to improve website visibility Work closely with the marketing team to execute promotional strategies Maintain daily reports of leads, reach, and campaign performance Preferred Skills: Knowledge of Canva or Adobe Photoshop for graphic design is a plus Basic video editing skills for reels, short videos, and social media content is a plus Good understanding of social media trends and ad targeting Strong communication skills in English and Malayalam Familiarity with tools like Meta Business Suite, Google Ads, and WhatsApp Business API is a plus Additional Requirements: Must be residing easy travel distance to Ramanattukara for easy daily commute Should be energetic, disciplined, and willing to learn and grow with the team Basic knowledge of Excel/Google Sheets is a bonus Benefits: Performance-based incentives and bonuses Training and career development support Opportunity to work in a professional international education environment Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹20,000.00 per month Benefits: Commuter assistance Supplemental Pay: Commission pay Performance bonus Quarterly bonus Yearly bonus Application Question(s): Approximate distance from your place to Ramanattukara (in km) ? Work Location: In person