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Digital Marketing Specialist

4 - 9 years

6 - 10 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Digital Marketing Specialist

About the Role


We are seeking a creative and data-driven

Digital Marketing Specialist

to join our team and drive our online presence across multiple platforms. You ll be responsible for creating and executing strategic campaigns, optimizing performance, and generating leads/sales through digital channels.

Key Responsibilities


  • Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising
  • Manage and grow the company s social media presence (organic + paid)
  • Optimize website and landing pages for search engines and conversion
  • Monitor and analyze campaign performance using tools like Google Analytics, GA4, Search Console, etc.
  • Create, test, and manage Google Ads, Meta Ads (Facebook/Instagram), and other paid channels
  • Coordinate with content and design teams to produce high-quality creatives and ad copy
  • Develop and manage email marketing automation campaigns (Mailchimp, HubSpot, etc.)
  • Stay up-to-date with trends and best practices in digital marketing, tools, and platforms

Requirements


  • 2 4 years of proven experience in digital marketing
  • Hands-on experience in Google Ads, Facebook Ads Manager, Instagram
  • Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog)
  • Experience with WordPress or CMS platforms is a plus
  • Strong analytical skills and attention to detail
  • Good communication skills and teamwork
  • Bachelors degree in Marketing, Business, or related field

Nice-to-Have


  • Certifications: Google Ads, Meta Blueprint, HubSpot, etc.
  • Experience in B2B/B2C campaign funnels
  • Knowledge of HTML/CSS basics or website editing
  • Video marketing / Reels or Shorts creation skills

What We Offer


  • Competitive salary + performance bonuses
  • Flexible work hours / hybrid model
  • Opportunity to work with a passionate and skilled team
  • Room for career growth and upskilling
  • Access to marketing tools and courses

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