Digital Marketing Specialist - E-Commerce

This is 11 Months renewable contractual role.

Key Responsibilities

Amazon Media Campaign Execution

• Conduct

  keyword research and analysis

  for each product title to identify high-performing search terms.
• Manage

  keyword bidding strategies

  to optimize ad spend and improve campaign efficiency.
• Set up and launch

  Amazon ad campaigns

  for individual titles, ensuring alignment with product goals.
• Monitor and optimize campaigns regularly to improve

  ROAS

  , CTR, and conversion rates.

Product Detail Page (PDP) Optimization

• Optimize

  titles, descriptions, bullet points

  , and

  backend keywords

  for 10 master titles.
• Create and curate compelling

  product content

  that enhances discoverability and drives conversions.
• Develop and refine

  A+ and B+ content

  to improve engagement and reduce bounce rates.
• Collaborate with creative teams to ensure brand consistency and visual appeal.

Channel Sales Ownership

• Manage end-to-end channel sales

  through key marketplace partners (Amazon, Flipkart, Paytm, Snapdeal).
• Own and drive

  sales targets

  , working closely with partners to optimize listings, pricing, and promotions.
• Monitor performance metrics and implement strategies to improve sell-through and profitability.
• Coordinate with the US-based LWW Shop team to ensure consistency in product presentation and campaign execution.

Marketing & Merchandising

• Support digital campaigns focused on driving traffic, conversions, and customer engagement.
• Optimize

  brand pages

  , landing pages, and promotional banners for better user experience and performance.
• Assist in affiliate marketing programs and email campaigns to support product launches and seasonal promotions.

Analytics & Reporting

• Use tools like

  Adobe Analytics

  and Excel to track campaign performance and site activity.
• Generate insights and reports to inform future optimizations and marketing strategies.
• Monitor KPIs such as

  CTR, CPC, ROAS, AOV

  , and

  conversion rate

  .

Preferred candidate profile

Qualifications & Skills

• Bachelors degree in Marketing, Business, or a related field.
• 35 years of experience in digital marketing, eCommerce, or marketplace management.
• Hands-on experience with

  Amazon Seller Central

  ,

  AMS

  , and PDP optimization.
• Strong understanding of SEO/SEM, keyword strategy, and performance marketing.
• Proficiency in Excel, Adobe Analytics, and CMS tools.
• Familiarity with Adobe Creative Suite is a plus.
• Strong analytical mindset and attention to detail.
• Ability to work independently and collaborate across teams.
• Must have experience in handling

  books

  segment in Amazon platform.

Meenakshi Dixit

meenakshi.dixit@persolapac.com

www.persolindia.com

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