Digital Marketing Specialist

Company Description:-

We are looking for an experienced Digital Marketing Executive with 25 years of hands-on

experience in digital marketing activities. The ideal candidate will be a well-rounded marketer who

can plan, execute, and optimize strategies across SEO, performance marketing, content, social

media, and email marketing. This role requires a mix of creative thinking and analytical skills to

enhance brand visibility, generate quality leads, and improve online engagement. The candidate

should be comfortable working independently as well as collaborating with cross-functional teams to

deliver measurable results.

Role Description:-

• Search Engine Optimization (SEO) Implement on-page and off-page strategies, conduct

keyword research, and improve website rankings.

• Content Marketing & Copywriting Develop blogs, articles, web content, and ad copy to

support marketing campaigns.

• Performance Marketing Manage Google Ads and paid social campaigns, monitor

performance, and optimize for ROI.

• Social Media Marketing Plan, create, and publish content across platforms; track

engagement and grow communities.

• Website & Graphic Support Update website content using CMS/WordPress and design

basic graphics using Canva or similar tools.

• Email Marketing Create and schedule newsletters and campaigns, manage subscriber

lists, and track effectiveness.

• Analytics & Reporting Monitor digital campaigns with tools such as Google Analytics,

providing regular performance reports.

Key Skills Required:-

? 25 years of proven experience in digital marketing.

? Strong knowledge of SEO, Google Ads, and social media advertising.

? Great verbal and written communication and copywriting skills.

? Familiarity with analytics tools (Google Analytics, Search Console, etc.).

? Experience with CMS platforms (WordPress or similar).

? Basic graphic design skills (Canva/Photoshop preferred).

? Strong analytical, organizational, and multitasking abilities.