Digital Marketing Specialist

Datakrew

5 - 7 years

5 - 9 Lacs

Pune

Posted:3 months ago| Platform:

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Skills Required

Content strategy B2B digital content Google Analytics digital campaigns SAAS Digital marketing CRM SQL marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

Demand Generation & Funnel Optimization:
Launch and manage digital campaigns that generate qualified leads across channels (search, social, email). Continuously improve conversion funnels to increase MQL SQL Win rates.
Performance Marketing:
Plan, execute, and optimize paid campaigns on LinkedIn, Google Ads, and Meta to maximize ROI. Experiment with copy, targeting, and landing pages to lower CPA.
Content Strategy & Campaigns:
Collaborate with internal teams to create compelling digital content (infographics, videos, blogs, email journeys) that differentiates our value proposition and addresses customer pain points.
Marketing Automation & CRM Integration:
Design and execute lifecycle campaigns, retargeting flows, and ABM programs using tools like Lemlist, Mailchimp, or Hubspot. Ensure seamless lead capture and handoff to Sales.
Analytics & Insights:
Set up dashboards and track campaign metrics. Derive insights to inform real-time campaign adjustments and strategic decisions.
Retention & Loyalty:
Design remarketing, reactivation, and customer nurture campaigns to increase LTV and reduce churn.

Tools Youll Work With

Google Ads, LinkedIn Ads, Meta Ads Manager
Google Analytics (GA4), Hotjar, UTM tracking
Mailchimp, Lemlist, Hubspot, Bitrix24
Webflow, Notion, Slack, Google Sheets
(Bonus): Taplio, Rb2b, Chatgpt/ Perplexity, others

Qualifications

Have 5 - 7 years of experience in digital marketing, demand generation, or B2B SaaS growth
Think in funnels, speak in metrics, and dream in conversion rates
Know how to turn customer pain

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