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Digital Marketing Specialist

5 - 7 years

5 - 9 Lacs

Posted:6 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Description

Key Responsibilities

  • Demand Generation & Funnel Optimization:

    Launch and manage digital campaigns that generate qualified leads across channels (search, social, email). Continuously improve conversion funnels to increase MQL SQL Win rates.
  • Performance Marketing:

    Plan, execute, and optimize paid campaigns on LinkedIn, Google Ads, and Meta to maximize ROI. Experiment with copy, targeting, and landing pages to lower CPA.
  • Content Strategy & Campaigns:

    Collaborate with internal teams to create compelling digital content (infographics, videos, blogs, email journeys) that differentiates our value proposition and addresses customer pain points.
  • Marketing Automation & CRM Integration:

    Design and execute lifecycle campaigns, retargeting flows, and ABM programs using tools like Lemlist, Mailchimp, or Hubspot. Ensure seamless lead capture and handoff to Sales.
  • Analytics & Insights:

    Set up dashboards and track campaign metrics. Derive insights to inform real-time campaign adjustments and strategic decisions.
  • Retention & Loyalty:

    Design remarketing, reactivation, and customer nurture campaigns to increase LTV and reduce churn.

Tools Youll Work With

  • Google Ads, LinkedIn Ads, Meta Ads Manager
  • Google Analytics (GA4), Hotjar, UTM tracking
  • Mailchimp, Lemlist, Hubspot, Bitrix24
  • Webflow, Notion, Slack, Google Sheets
  • (Bonus): Taplio, Rb2b, Chatgpt/ Perplexity, others

Qualifications
  • Have 5 - 7 years of experience in digital marketing, demand generation, or B2B SaaS growth
  • Think in funnels, speak in metrics, and dream in conversion rates
  • Know how to turn customer pain

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Datakrew
Datakrew

IT Services and IT Consulting

Singapore Bengaluru East

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