DIGITAL MARKETING SPECIALIST

As a Digital Marketing Specialist at Compucare India Pvt. Ltd. in Vadodara, you will be responsible for developing and executing a strategic digital marketing plan to enhance brand visibility and drive lead generation. Your role will involve implementing lead-generation campaigns across various digital channels such as SEO, SEM, social media, and email marketing. You will oversee the creation of compelling and relevant content for different digital platforms and utilize analytics tools to measure and report on the performance of digital marketing campaigns. Additionally, you will be tasked with developing and implementing a social media strategy to enhance brand presence and engagement. Managing the digital marketing budget effectively and allocating resources for maximum ROI will be crucial in this role. Collaboration with sales teams to understand customer needs and align marketing strategies accordingly will also be a key aspect of your responsibilities. To qualify for this position, you should have a Bachelor's degree in Marketing, Business, Electrical Engineering, Computer Engineering, or a related field. An MBA in Marketing would be considered an added advantage. You should have proven experience of 3-6 years in digital marketing with a focus on lead generation. A strong understanding of the LED boards, factory automation solutions, and SaaS-based products market will be beneficial in excelling in this role.,