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Digital Marketing Specialist

0 - 2 years

4 - 7 Lacs

Posted:2 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking a skilled and dynamic Digital Marketing Specialist to join our team. This individual will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation. The ideal candidate will have a strong background in digital marketing, with expertise in areas such as SEO, SEM, social media marketing, email marketing, and content creation. Please find the details below. We are seeking a highly motivated and results-driven Digital Marketing Executive to join our team. The ideal candidate will have a solid understanding of various digital marketing channels and strategies, including SEO, PPC, email marketing, and social media. The Digital Marketing Executive will be responsible for creating, implementing, and analyzing campaigns to drive website traffic and increase brand awareness. Responsibilities: Develop and implement a comprehensive digital marketing strategy that aligns with the overall business objectives. Manage and optimize PPC campaigns on Google, Bing, and other platforms. Conduct keyword research and on-page optimization to improve organic search rankings. Create and execute email marketing campaigns to engage and nurture leads. Manage and grow company's social media presence on platforms such as Facebook, Twitter, Instagram & LinkedIn Develop and manage content marketing campaigns, including blog posts, infographics, and videos. Analyze website traffic and customer engagement to make data-driven decisions and improve ROI. Stay up-to-date with the latest digital marketing trends and technologies to ensure the company stays competitive Requirements: 0 to 2 years of experience in digital marketing, preferably in a B2B environment, or must have done any valid certificate course with a certificate Strong understanding of SEO, PPC, email marketing, and social media Experience with Google Analytics, AdWords, and other marketing tools Excellent written and verbal communication skills Strong analytical and problem-solving skills Bachelor's degree in marketing, communications, or a related field (preferred) What we Offer: Competitive salary and benefits package Opportunities for professional growth and development A supportive and inclusive work environment

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