Digital Marketing Specialist

2 - 6 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Digital Marketing Specialist, your role will involve a blend of creative, analytical, and technical skills to effectively execute digital and social media marketing strategies. Your primary responsibilities will include: - **Content Creation:** - Develop engaging posts, videos, and captions that align with the brand's tone and objectives. - Ensure consistency in messaging, design, and overall brand voice across all platforms. - **Data Analysis:** - Monitor and analyze performance metrics from social media posts and advertisements. - Utilize insights to prepare visual reports such as graphs, charts, or infographics to present campaign results. - **Social Media Strategy & Trend Awareness:** - Plan, implement, and manage effective social media marketing strategies. - Stay updated with the latest social media trends, tools, and online advertising techniques. - Utilize graphic design skills to create visually appealing and audience-centric content. - **Time & Task Management:** - Efficiently handle multiple campaigns, deadlines, and creative projects. - Manage online engagement by responding to customer queries promptly and effectively. - Coordinate and execute ad campaigns across platforms. - **Soft Skills:** - Demonstrate strong communication, creativity, and adaptability. - Work collaboratively within teams and confidently present ideas (public speaking). - Be flexible and proactive in problem-solving and content ideation. - **SEO Optimization:** - Create search-friendly content that enhances visibility and attracts organic traffic. - Incorporate keyword strategies into posts, blogs, and campaigns. - **Digital Marketing:** - Manage social media platforms, email marketing, and other digital campaigns. - Analyze marketing data to improve engagement, conversion rates, and brand presence. Your experience in digital marketing, preferably 2 years, will be beneficial for this role. This position is full-time and permanent, requiring in-person work at the specified location. As a Digital Marketing Specialist, your role will involve a blend of creative, analytical, and technical skills to effectively execute digital and social media marketing strategies. Your primary responsibilities will include: - **Content Creation:** - Develop engaging posts, videos, and captions that align with the brand's tone and objectives. - Ensure consistency in messaging, design, and overall brand voice across all platforms. - **Data Analysis:** - Monitor and analyze performance metrics from social media posts and advertisements. - Utilize insights to prepare visual reports such as graphs, charts, or infographics to present campaign results. - **Social Media Strategy & Trend Awareness:** - Plan, implement, and manage effective social media marketing strategies. - Stay updated with the latest social media trends, tools, and online advertising techniques. - Utilize graphic design skills to create visually appealing and audience-centric content. - **Time & Task Management:** - Efficiently handle multiple campaigns, deadlines, and creative projects. - Manage online engagement by responding to customer queries promptly and effectively. - Coordinate and execute ad campaigns across platforms. - **Soft Skills:** - Demonstrate strong communication, creativity, and adaptability. - Work collaboratively within teams and confidently present ideas (public speaking). - Be flexible and proactive in problem-solving and content ideation. - **SEO Optimization:** - Create search-friendly content that enhances visibility and attracts organic traffic. - Incorporate keyword strategies into posts, blogs, and campaigns. - **Digital Marketing:** - Manage social media platforms, email marketing, and other digital campaigns. - Analyze marketing data to improve engagement, conversion rates, and brand presence. Your experience in digital marketing, preferably 2 years, will be beneficial for this role. This position is full-time and permanent, requiring in-person work at the specified location.

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