Digital Marketing & SEO Specialist(Digital Marketing & SEO Specialist)

We are seeking a talented and results-driven SEO Specialist to join our growing marketing team. The ideal candidate will be responsible for implementing, managing, and continuously improving our website s search performance across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).This role requires a proactive, intelligent professional who stays ahead of search trends, collaborates closely with content and marketing teams, and drives measurable growth in traffic, visibility, and qualified leads.Roles ResponsibilitiesConduct in-depth keyword research and competitive analysis to identify high-impact and profitable opportunitiesOptimize website content, structure, and internal linking to improve organic search performanceImplement on-page SEO best practices to enhance website loading speed, usability, and user experienceDevelop and execute link-building strategies to improve domain authority and rankingsOptimize content for AEO and GEO, ensuring visibility across search engines, AI-driven answers, and generative platformsMonitor website analytics, rankings, and performance metrics to identify growth opportunities and areas for improvementCollaborate with content creators, designers, and developers to produce SEO-optimized and AI-friendly contentTrack algorithm updates and emerging search trends, adapting strategies proactivelyPrepare performance reports and actionable insights for stakeholders.QualificationsBachelor s degree in Marketing, Communications, or a related field4-8 years of experience in SEO, AEO, and GEO.Must have Experience with team handling and client communication for lead role.Proven experience working in an agency or in-house marketing environmentStrong understanding of search engine algorithms, ranking factors, and AI-driven search behaviorExcellent analytical, problem-solving, and strategic thinking skillsStrong communication and collaboration abilities