Digital Marketing Professional

• Generates additional traffic from marketplaces such as Flipkart and Amazon
• Has recently launched its own D2C website and Instagram to build a direct relationship with customers
• Established in 1975

USPs:

• Operates in an unexplored D2C product category with significant growth potential
• Low SKU count, simplifying consumer choice and operations
• Addresses a large and scalable market opportunity

Targets:

• Achieve 1, 000 orders/day (~ 10L daily sales) through combined content and performance efforts

Challenges:

• Category is a staple commodity (e. g. , garbage bags), requiring a differentiated positioning to stand out
• Needs a strong, creative content strategy that clearly communicates sustainability and brand values
• Requires clarity on achievable order volumes and ROI from paid ads

1. Content strategy designed to distinguish the brand within a commodity-driven category
2. Paid ads roadmap with suggestive platforms (Meta, Google, YouTube, etc. )
3. Creative direction and execution plan for content production
4. Minimum guarantee projections from ad spends
5. Suggested budgets with phased scaling

Agency Requirements:

• Must have proven expertise in content strategy and content creation for consumer brands, with ability to differentiate in commoditized categories
• Preference for agencies based out of Mumbai
• Ability to manage both strategy and execution of content + managing ads
• Compensation model: Fixed + incentive-based, with proposals required to present budget allocations